Under Armour is a leading global athletic apparel, footwear, and accessories company known for its innovative performance wear and partnerships with top athletes. Founded in 1996 by Kevin Plank, the company initially focused on creating moisture-wicking apparel for athletes, later expanding into a wide range of products including casual wear and footwear. Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation.